The Data-driven Retail Media Solution.
With our proprietary retail media technology, retailers and FMCG brands generate new data, gain customer insights and optimize ROI.
Unique advantages for retailers and consumer good brands.
Our C.A.P. technology works differently than many other (PoS) media solutions. Its inspiration stems from online advertising and allows FMCG advertisers to receive an unparalleled media performance.
High-quality C.A.P. screens inspire shoppers with FMCG ads in supermarkets.
A ground breaking retail medium to get new insights and execute effective campaigns.
C.A.P. is an innovative retail media solution, which is based on a proprietary technology. The medium is able to precisely measure and optimize advertising effectiveness offline.
Here is how it works:
1. Customer identification
Screen detects customers (shopping cart), 100% anonymous.
2. Playout
Advertising spot starts when customer is in the visual/sound corridor.
3. Data link
Direct linking of shopping cart & seen advertising.
4. Analysis
The generated and linked data streams are analyzed (advertising effectiveness analyses).
5. Targeting
Optional feedback and optimized playout.
Targeting
The C.A.P. data cycle is the heart of our targeting approach at the PoS.
The C.A.P. data cycle is based on a continuous circle that provides valuable insights for enhanced shopping experience and successful campaign results. Optimizing the customer journey through the intelligent use of data secures long-term relationships with existing and new customers. The process consists of four steps to deliver the highest possible value to consumers, retailers and FMCG brands.
Data Collection and Connection
Generating and connecting data streams (e.g. media, customer & purchase data) as an IoT solution.
Data Analysis
Analysis of collected data to evaluate campaign performance and generate customer insights.
Data Pattern
Identification of clear patterns that promise potential to increase ROI.
Data Targeting
Precise addressing of target groups while minimizing ad waste for greater advertising impact and increased customer experience.
Optimizing the spots' playout strategy based on key drivers of a successful campaign.
Various factors influence the success of a marketing campaign. We identify a wide range of such factors to find most impactful drivers for each brand. Eventually, we use identified parameters to boost performance.
Conversion rates improved by up to 375% through CAP.
(optimized)
CONTACT QUALITY
Delivering highly effective advertising contacts to unlock maximum performance.
Contact quality is key to allocate budgets efficiently and achieve a significant impact. This is why we have developed four powerful filtering mechanisms to minimize advertising waste in order to create highly effective advertising contacts.
We minimize ad-waste with the following four layers:
quality Screens
High quality
ad contacts
High quality
ad contacts
Listing Check
Advertising campaigns only on air in stores where products are listed.
Employee Exclusion
Detected staff is excluded from advertising contact count.
No loops - Contact basedA spot is only triggered when shoppers approach the screens to guarantee real contacts.
Targeting
The playout algorithm of a spot is adjusted based on target group and ad impact.