We are Cyreen.

A talented and diverse team combined with a disruptive vision to unlock new FMCG advertising standards.

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PHILOSOPHY

Near-Buy

By focusing on the moment of the purchase decision, we do not leave shoppers alone in the most important step of their customer journey. Cyreen’s near-buy inspiration is a highly efficient and effective way for retailers and advertisers to activate brands and significantly improve the shoppers´ experience.

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PHILOSOPHY

Smart inspiration

Our data-driven approach enables us to identify what really matters to shoppers. Understanding shoppers’ behavior requires a sophisticated interplay of high-class data and effective digital-media-technology. Mastering both, Cyreen utilizes shopper-relevant factors to inspire customers and optimize ad-impact.

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PHILOSOPHY

Shopper-friendly

Safeguarding shoppers’ privacy is of utmost importance to us. Customers are not interrupted during their purchase activities. Neither an active involvement nor a change of habit is required.

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CYREEN team

Cyreen is working on media performance of tomorrow with the best talent of today.

Taking advantage of the insights from our data, Cyreen gives shoppers the final and decisive impulse to buy at the right time and at the right location.

Benedict
Boos
FINANce
‍
CONTACT
Ciril
Hofmann
MARKETING
& sales
CONTACT
Davide
Scheidegger
DATa science

CONTACT
Werner
Schubert
TECHNOLOGy
‍
CONTACT
Herbert
Boos
Business
development
CONTACT
Marcel
Hutter
DATABASE
& KI
CONTACT
Dr. Rainer
Meckes
COMMERCIAL
EXCELLENCE
CONTACT
Quentin
Appleby
SOFTWARE
DEVELOPMENT
CONTACT
Niklas
Hoffmann
BUSINESS
DEVELOPMENT
CONTACT
Davoud
Malekahmadi
Data
Analyst
CONTACT
Anik
Biswas
Data
Analyst
CONTACT
Shivani
Ruhela
Data
Analyst
CONTACT
Nils
Schenk
APPRENTICE
MARKETING
CONTACT
Vincent
Wilantara
SOFTWARE
DEVELOPMENT
CONTACT
Vladimir
Klementev
SOFTWARE
DEVELOPMENT
CONTACT
SENIOR ADVISORS

Supported by industry leading experts.

Along the way, we are actively supported by our senior advisors with expertise in retail, marketing, finance and legal matters.

Kirsten
Kiel
RETAIL & FMCG
Kirsten
Kiel
  • Industry: Retail, FMCG, Consulting and Coaching
  • Company:  ex REWE, Kirsten Kiel Consulting
  • Position: former Senior Manager in Purchasing and Category Management (various categories), Consultant & Coach
CONTACT
Hans Ulrich
Siber
RETAIL
‍
Hans Ulrich
Siber
  • Industry: Retail & Marketing
  • Company: ex Migros-Genossenschafts-Bund (MGB)
  • Position: former CMO, various board of directors mandates
CONTACT
Ingo
Marx
Marketing
Ingo
Marx
  • Industry: Marketing
  • Company: ex VMLY&R Commerce
  • Position: former COO & Managing Director
CONTACT
Stephan
Karrer
MEDIA
‍
Stephan
Karrer
  • Industry: Media
  • Company:  EL CARTEL MEDIA GmbH & Co. KG
  • Position: CEO
    (Copyrights photo: RTL ZWEI)
CONTACT
Prof. Dr. Dennis
Herhausen
analytics
‍
Prof. Dr. Dennis
Herhausen
  • Industry: Marketing / Academics
  • University: Vrije Universiteit Amsterdam & Universität St. Gallen
  • Position:  Professor of Marketing
CONTACT
Prof. Dr. Dennis
Herhausen
Artificial intelligence
‍
Prof. Dr. Peter
Gentsch
artificial intelligence
‍
Prof. Dr. Peter
Gentsch
  • Industry: Artificial Intelligence (AI)
  • Company/Position: numerous company foundations and participations, most recently as Co-founder of Retail.ai GmbH (a subsidiary of the Markant Group).
  • University/Position: Hochschule Aalen, Professor of International Business Administration, research focus on AI in retail.
CONTACT
Jérôme S.
Friedrich
LEGAL
‍
Jérôme S.
Friedrich
  • Industry: Legal
  • Company: Fried, Frank, Harris, Shriver & Jacobson LLP
  • Position: Partner;
    External Senior Counsel at Cyreen
CONTACT
Dr. Andreas
Kopp
legal
‍
Dr. Andreas
Kopp
  • Industry: Legal
  • Company: Fried, Frank, Harris, Shriver & Jacobson LLP
  • Position: Special Counsel;
    External Senior Counsel at Cyreen
CONTACT
Rodrigo
Korenblit
RETAIL & FMCG
‍
Rodrigo
Korenblit
  • Industry: Retail & FMCG
  • Company:  CAP Marketing LATAM
  • Position: Former Commercial Manager Censosud S.A.
CONTACT
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‍
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