Retail Analytics

Value-adding retail analyses of brick-and-mortar stores based on newly generated first-party data.

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RETAIL ANALYTICS

Our retail analyses generate new insights based on first-party data.

Our C.A.P. technology generates high-quality first-party data on customers' shopping behavior in real time. This data serves as the basis for our retail analytics. All analyses aim to raise awareness of potential challenges, enable continuous learning and adaptation and ultimately identify optimization and cost-cutting potential.

The following use cases illustrate the diverse analysis options and show the added value for various departments in retail companies, from purchasing and sales to store layout teams. Retailers can compare the performance of their stores, identify deficiencies and derive strategies for improvement. Retail analytics helps brick-and-mortar retailers to remain proactive and agile.

methodik
stakeholder
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Use-Case 01

Comparison of shopping duration with spendings

Evaluating store performances and identifying opportunities for optimization.
MEthod:
Benchmarking
RELEVANT FOR:
Sales team
Store Manager
Store layout team
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location
10 stores
period
4 months (aggr.)
kPI
shopping time min. (median) / spendings €

Observation

Optimization

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Use-Case 02

Shopping time of customers in the store

Identifying irregularities over time, tracking sales promotion activities.
MEthod:
Monitoring
RELEVANT FOR:
Sales team
Store Manager
Store layout team
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location
1 store
period
5 months
kPI
shopping time min. (median)

Observation

Optimization

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Use-Case 03

Shopping cart usage rate

Determining the number of shopping carts actually needed. Utilization planning, replacement requirements.
MEthod:
Monitoring
RELEVANT FOR:
Sales team
Store Manager
Purchase of capital goods
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location
1 store
period
1 week / hr.
kPI
usage rate in %

Observation

Optimization

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Use-Case 04

Shopping carts shrinkage rate

Determining shrinkage rates and optimizing fleet management.
MEthod:
Monitoring
RELEVANT FOR:
Sales team
Store Manager
Purchase of capital goods
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location
1 store
period
5 months
kPI
shrinkage rate in %

Observation

Optimization

Download Use-Case
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