The new Retail Media Standard.
C.A.P. is a data-driven retail media technology that enables the measurement and analysis of consumer behavior in brick-and-mortar stores.
Cyreen introduces a media novelty with C.A.P. shoppers get inspired by (audio)-visual messages on intelligent C.A.P. screens or alternative media carriers. The ad-spots seen are connected to individual checkout receipts, enabling precise analysis of campaign performance and providing relevant target group insights for an efficient content strategy, as in online marketing.
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Big Data – Driver of digital transformation in retail.
Big data is in our DNA. The connection of purchase and media data combined with superior analytical execution allows for data-driven decision making aligned to the overall strategy of a firm.
We offer a suitable retail media solution, tailored to the individual needs of retailers.
Big Data
Analytics
Decisions
Analyzing conversion rates to measure ad-impact offline.
Conversion rates indicate the probability of a shopper to buy a specific product when entering the supermarket.
A C.A.P. campaign strongly increases the likelihood of a shopper to buy the advertised product. The illustrated example shows that C.A.P increased the instore conversion rate by 375% for our client, compared to regular purchasing behavior.
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What our partners say about us.
Collaborating with retail, media and analytics experts, we push the boundaries of efficient instore advertising day by day.
"By playing high quality campaigns with sound at the PoS, combined with performance tracking, C.A.P inspired customers and optimized instore ad-impact."
Coca-Cola European Partners Deutschland GmbH
"C.A.P. helped us to gain new insights about the buying behavior of our customers. Making use of the new knowledge, we increase the efficiency of future campaigns and drive sales"
Franco Fresco GmbH & Co. KG
"In order to be closer to our consumers, we decided to further focus on PoS advertising via instore TV. Making use of the C.A.P. technology, we gained new insights on the effect of this instore medium and on the purchase decisions of our consumers through insightful data reporting by Cyreen. Ultimately, we increased conversion rates significantly across different product groups."
Nestlé Wagner GmbH
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"C.A.P. provides access to valuable point-of-sale data and data expertise. With the future of marketing based on first-party data, the overarching goal remains to extend reach, insight and targeting beyond the web. Cyreen offers the opportunity to establish a standard in the bricks and mortar media market from which all retailers and industry partners can benefit. Through continuous optimisation (targeting), a successful campaign performance for retail and industry at the POS can be achieved"
Zentis Group
We believe in connecting relevant data streams to enhance the shopping experience in brick-and-mortar stores.
Taking advantage of the insights from our data, Cyreen gives shoppers the final and decisive impulse to buy at the right time and at the right location.
This project (HA project no. 1396/22-101) is financed with funds of LOEWE – Landes-Offensive zur Entwicklung Wissenschaftlich-ökonomischer Exzellenz, Förderlinie 3: KMU-Verbundvorhaben (State Offensive for the Development of Scientific and Economic Excellence).