The new Retail Media Standard.
Data-based media innovations that inspire shoppers in brick-and-mortar stores.
C.A.P. is a data-driven retail medium for measuring and analyzing consumer behavior in retail.
Cyreen introduces a media innovation with C.A.P. Shoppers are inspired with (audio-)visual messages through intelligent C.A.P. screens or alternative media carriers. The spots seen are assigned to the individual receipts. This enables precise analysis of campaign performance and relevant target group insights for an efficient content strategy, as in online marketing.
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Big data - driving the digital transformation in retail.
Big data is in our DNA. The connection between purchase and media data enables data-driven decisions based on the real purchasing behavior of your customers and aligned with the overall strategy of your company.
We offer a suitable retail media solution, tailored to the individual needs of retailers.
Data
Analysis
Decision
Analysis of conversion rates to measure the advertising impact offline.
Conversion rates describe the average probability with which a shopper purchases a specific product in the supermarket; a campaign on C.A.P. significantly increases the probability of purchasing the advertised product.
The example shown illustrates that the conversion rate of the product advertised on C.A.P. is 375% higher than if the product is not advertised on C.A.P..
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What our partners say about C.A.P.
In collaboration with retail, media and business intelligence experts, we are setting a new retail media standard.
“By playing out high-quality advertising campaigns with sound at the PoS, combined with impact measurement, C.A.P was able to inspire customers and optimize the impact of in-store advertising.”
Coca-Cola European Partners Deutschland GmbH
“C.A.P. has helped us to gain new insights into the purchasing behavior of our customers. By applying the newly gained knowledge, we can increase the efficiency of future campaigns and boost our sales.”
Franco Fresco GmbH & Co. KG
“In order to be closer to our consumers, we decided to increasingly activate shoppers with PoS advertising via in-store TV. By using C.A.P. technology, we gained new insights into the impact of the in-store medium and the purchasing decisions of our consumers through insightful data reports from Cyreen. Ultimately, we were able to significantly increase conversion rates across different product groups.”
Nestlé Wagner GmbH
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“C.A.P. provides access to valuable point of sale data and data expertise. Now that the future of marketing is based on first-party data, the overarching goal of reach, insights and targeting remains outside of the internet. Cyreen offers the opportunity to establish a standard in the stationary retail media market from which all retailers and industry partners can benefit. Through continuous optimization (targeting), successful campaign performance can be achieved for retailers and industry at the POS.”
Zentis Group
We believe in connecting relevant data to promote the shopping experience in retail.
With the insights from our data, C.A.P. gives shoppers the final and decisive impulse, at the right time and in the right place.
This project (HA project no. 1396/22-101) is financed with funds of LOEWE – Landes-Offensive zur Entwicklung Wissenschaftlich-ökonomischer Exzellenz, Förderlinie 3: KMU-Verbundvorhaben (State Offensive for the Development of Scientific and Economic Excellence).